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Marketing strategies for online recruiters

10 Jan

Over the past few years, I’ve been asked to write a top line digital strategy for jobs boards and online recruiters. I thought it would be interesting to document my thoughts for creating a stand-out digital brand in the jobs board world and explain how I see a small me-to brand breaking through. Facing a challenging market […]

How jobs boards reward loyalty

3 Jan

Providing added value offerings to reward your clients’ loyalty can be a highly effective strategy in a down turn and put you in a strong position when the market recovers. The concept of rewarding someone to give them something extra, in this case advertising (real estate), that they didn’t expect is legendary and extremely effective. […]